Who decides over AI?
Be able to discuss who builds AI, who profits from it and who decides the rules.
Prerequisites
- BAI in everyday life — where is it?required
Everyday explanation
AI is not built by «society» in general. It is built by specific actors, with specific interests.
| Who | What they do | What they want |
|---|---|---|
| Large technology companies | build the biggest models | make money, be first |
| Researchers | develop the methods | understand, publish |
| The open source community | free models and tools | accessibility |
| Politicians and authorities | set the rules | protect citizens |
| Users | use it, give data | get a benefit |
| Those affected | are affected by the decisions | often not asked |
The last row is the most important. Somebody who gets an automatic rejection of an application has rarely had any say about the system.
Three questions that recur in every AI debate:
- Who makes money?
- Who pays the price?
- Who gets to decide?
And those three groups are rarely the same people.
Intuition
Who sets the rules in practice?
| The level | What |
|---|---|
| The EU | the AI Act, the GDPR, the DSA — the most far-reaching rules in the world |
| Sweden | applies the EU rules; IMY and other authorities supervise |
| The companies themselves | terms of use, content policies — they affect everyday life the most |
| The school | what may be used in the lesson |
| You | what you choose to use and share |
The companies' own rules govern the most in practice. A policy change at a large platform affects millions of people immediately, while a change in the law takes years.
Three tensions with no simple answers:
| The tension | Arguments for both sides |
|---|---|
| Fast development against caution | the benefit comes sooner — but so do the mistakes |
| Open against closed models | open gives insight and competition — but also misuse |
| National rules against global technology | rules protect — but the development happens somewhere else |
The concentration of power is the underlying question. Training the biggest models requires resources only a few actors have. That means a few companies make decisions affecting very many people — about what the models may say, who gets access, and what they cost.
The counterweights exist: open models, public funding of research, and regulation. How strong that counterweight becomes is a political question, not a technical one.
Your role is larger than it feels. You can choose which services you use, read what you agree to, speak up when something feels wrong, and — most importantly — understand enough to be able to take part in the discussion. That last one is in fact what this platform is about.
Interactive
Hold a structured discussion in the class. Four statements, 15 minutes each.
How to do it: split into two groups per statement. One prepares arguments for, the other against — regardless of what you yourselves think. Then swap sides and argue the opposite. Finish with what you actually think.
| # | The statement |
|---|---|
| 1 | «Large AI models ought to be open for anybody to download» |
| 2 | «Schools should ban AI tools in exams» |
| 3 | «It should always be evident when something is made by AI» |
| 4 | «Companies that profit from AI should pay tax that funds the transition» |
Arguments to keep in the back of your mind:
Statement 1, for: insight, competition, research, no single actor decides. Against: it cannot be taken back, misuse becomes easier, safety work becomes harder.
Statement 2, for: the exams measure what the pupil can do, not what the tool can do. Against: the tools exist in working life, bans are hard to enforce, better to change what is examined.
Statement 3, for: fundamental for trust, already a legal requirement in the EU for synthetic content. Against: where is the line — spellchecking? translation? — and how is it checked?
Statement 4, for: the profits are concentrated, the costs are spread. Against: hard to define, risks moving the activity elsewhere.
Finish individually. Write a few sentences:
- Which statement did you change your mind most about?
- Which argument from «the other side» was strongest?
- What would you need to know more about to be more certain?
The last question is the most important. Being able to say «I do not know enough about this» is a strength, not a weakness — and it is often what separates a considered opinion from a loud one.
Mastery means
- Describes which actors are involved
- Explains who sets the rules
- Formulates a position of their own with arguments
Sign in to do the exercises and build your mastery up.
Sources
- EU AI Act (2024/1689) — EU legal act
- Skolverket — About AI in school (in Swedish) — Skolverket's open terms
- Swedish Media Council (in Swedish) — myndighetsmaterial